Found on TED, a worth while video to watch – Yves Behar, Designer – speaks on Objects That Tell Stories. The approach is spot on and translate to any design or communication. Very inspiering design and thought. Check out fuseproject site as well…
A quote from the profile page summarize this quite well:

“[Behar] has the ability to strip something down to its basic functional logic and then apply a set of emotional and aesthetic considerations to create something unique. It’s an art.” – Chris Hacker, chief design officer at Johnson & Johnson