See you in 4

Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had to round this month of with something. So here we go, some of the interesting things I found and did not blog about, yet that is…

Online Research Drives Offline Sales
”Online consumers are becoming precision shoppers,” says Mr. Grau. “They are availing themselves of the wealth of information resources online to discover and evaluate products, compare them and find where they can be purchased.”

Now look at that…

Hidden Secrets of the Amazon Shopping Cart
Very interesting post by Bryan Eisenberg. See the evolution of one of the best shopping experiences out there…

Crispin Wins Microsoft
Crispin Porter & Bogusky wins a major consumer assignment promoting its Windows products to break later this year. Publicis Groupe’s Fallon was the other finalist in the pitch. Other competitors previously eliminated included incumbent Interpublic Group of Cos.’ McCann Erickson, San Francisco, which remains lead global agency on Microsoft’s account, and WPP Group’s JWT.
Very cool that such a small(ish) agency wins a big pitch like this. Think this will be good for Microsoft, some new fresh and bold ideas. Well its worth around $300 million so some good things will follow.

Bill Gates Links Up With LinkedIn
Well well, wonder if he connect with me 😉 Good PR gig for LinkIn thought. Must confes that I did answer one of Bill’s questions in the answer section. Take a look if you are connected – on page 53 of the 2000+ answers…

Is Web Technology Making Your Life Better?
Now this is worth reading and thinking about…

AIR Goes Live
Two articles from readwriteweb on this new app. This could be big and open to some real cross platform and media executions. Doing some research on this so this topic will come back…
The Best Things About Adobe’s AIR Platform
6 Adobe AIR Apps to Check Out

35 Ways to Stream Your Life
Good summary and ref here…

F&B's Logo

F&B the carpet is out
Well one of my favorite Swedish (Forsman & Bodenfors) agencies are remodeling their web site and have the office carpet out…

Why Google Apps is a Serious Threat to Microsoft Office
This one got me to use the apps and it is worth reading.

ikordo Helps You Organize Meetings…
Very cool service for a seriously time consuming task…

Free! Why $0.00 Is the Future of Business
Just to finish of with some light free reading…

Well that is some of it… now my wife and a cold beer is waiting for me. Se ya in 4.

Your reputation on the line – AdSocialization

Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a problem(s) with this? We know that Facebook owns anything that is on its network and eventually will use it to make some money… one can argue if that is OK or not, but agreed when signing on… is this way of using your relationships and reputation right? Not so much according to me… See it like this – we now see how powerful consumer recommendations and reviews are online (take a look at Amazon or any smart business selling something) – essentially eWOM – it is growing rapidly and the validity of the information is weighting in heavily on both consumers and business. As it should and has for century’s before the web. Potential gold mine here for a business, if daring enough (give away some control)… You know, when researching something, and you are making that decision on going with brand/product x or y, those reviews get really important. Not so surprising that Facebook jumped on this, since they have quite a bit of interesting info on there users… I see the selling/usage of user stats and slightly agree. The application think is great and powerful. But what is not cool is the model which makes you the sponsor/promoter of a brand/product to friends without having a say. This is misuse of personal info. And will be negative for both all… read this article and make up you own mind – Is Your Reputation Worth $15 Billion?

At the end of the the day – what is the purpose of the social network? Connect with friends, make new friends, share common interest, having some fun right? Believe that most of the info/interests/behavior you share on these networks are mostly personal and for fun (not so much anchored in reality all the time. Many are also made up). And intended to be…
So here lies the dilemma to make some profits form advertising – user are not interested/open to brands and much of the user behavior/stats are most likely misleading. Of course there are quite a bit one can do to go around this and make it work. Just need to think what can I add to the experience… How will this benefit and be worthwhile for the user…

Conclusion – let the user use the mediums as intended and just add to the experience.

Global e-Mart

Wal-Mart in global online push. That is quite interesting… Fist I have to admit, did not know that Wal-Mart was the nr 2 e-retailer in the US after Amazon… Maybe not that surprising, they are the largest retail chain, but anyway. Now they are going after the international market… this will be interesting to follow. I wonder, when will they come to Sweden?
Read more – Wal-Mart in global online push