Powerful is the Word


World of Wonders

Reading a good post by Strawberryfrogbranding and the global soul –  I found this great quote from Craig Davis (JWT worldwide) in a comment – “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring and a good base to your next stab at now global communication…

2 Comments Add yours

  1. Irina says:

    It sounds very nice indeed, although not many advertisers actually use this power…

  2. Mattias says:

    True in most cases… but don’t think its on the radar. Nowadays it definitely should.

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