Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on this I found the following statement –

“the most powerful brands are the ones that earn the right to a transaction” (full article here)

If there ever was truth, this is it. I am working on a piece on the subject so will come back to this. Wanted to share this brilliant phrase. Thanks to the gurus for their genius.