Just found these wise words on Paul Isakson’s blog:
Quit trying to “join the conversation.”
Stop trying to be everyone’s friend.
Don’t shove your marketing messages at people.
Just listen to what people are saying about your product or service and apply what you learn to making it better.
The same goes for your marketing.
Make it worth talking about.
Dito, that is all I can say.
Or just drink this 😉