It’s beautiful, but do we really need another one?

A very nice interface, some nice integration of features, got games, got music, got movies… Sounds kinda main stream now a days, right. Question is, do we really need another closed platform and content property? Is this driving innovation or just making islands out of it? I would spontaneously say no, lets go open and make the user make the decision on their terms.

Non the less, this thing is gorgeous – but will it make me move all my stuff…

Value for money – a prediction

The lesson: When a marketer creates something that’s actually useful,
consumers don’t really see it as straight marketing,
or they’re at least willing to accept advertising as the payoff.

Mobile advertising that provide value (and makes money) – If I would give my 2 cents and make a prediction for 09 on what is going to take off and provide real value for the consumer and brands – I would say mobile apps.
Case in point – Kraft Hits on Killer App for IPhone Marketing – an pay for app (iFood Assistant iPhone app) with advertising built in that is flying of the virtual shelf… why you ask, well it is simple – provide something with a real value and service built in that harmonize with your brand. And you can and should charge for it, a symbolic amount, which will in turn give this even more perceived value… and if you are transparent enough even throw in some smart advertising. All while giving your brand a shiny appeal. A similar case would be from Arla and its Arla Köket mobile app. Arla managed to provide the service but did not go all the way an build in an revenue stream. On top in the Swedish app store charts though.
Note: this is not just for iPhone apps, goes for the rest as well – Nokia, Palm (Palm Pre being a relay interesting competitor to the iPhone),  Blackberry etc…

Prediction The future of mobile advertising (and to a large extend digital) lies within a service.

Open Source / Open Platforms – Will It Free Our Mobile

Google wants to bring the coolest bits of the Web to your cell phone. Illustration: Christian Montenegro

(Illustration: Christian Montenegro)

Are we getting closer to an mobile internet that actually works and can be used to its full potential?If Google get’s it way we might just… Enter left Open Source and free Android OS. Just finished reading this great article form Wired – Google’s Open Source Android OS Will Free the Wireless Web – on the subject. Let’s hope that manufacturer, network providers and software people see the potential and work this out among them self. Sooner (lets hope) or later they will have to, the power has shifted and will not go back… On that not we have Nokia who is jumping on the train as well. Nokia announced that they will acquires the rest of Symbian‘s stock and enter right Open Source Symbian Mobile Platform. That’s via the Symbian Foundation.Yes, now we have a few big players Android, Apple iPhone, Microsoft Windows Mobile and Symbian. Some more open that other…

I am eager and ready to reap the benefits out of a more open and faster moving mobile world…

Some related articles: Symbian, iPhone & the New Mobile RealityMoving to the Mobile Web

“We must focus on mobile people, not mobile devices. In other words, we are not merely shrinking in size a Web experience, but creating an entirely new platform for communication and interaction.”Nadav Savio and Jared Braiterman.

(thanks FutureLab for the links).