Reading a good post by Strawberryfrog – branding and the global soul – I found this great quote from Craig Davis (JWT worldwide) in a comment – “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring…
Category: Marketing
1×2 Thinking Creative
One very rocking quote and some brilliant TV spots for your reading and viewing pleasure below. Thank’s WhiskyGrotto.com for this brilliant quote. This adviced will be followed, get back to you if it works… and don’t forget to check the site out. -and- Creativity online presents the Top 5 for April 7 – some great…
The Social Reach Game
The question on the table is – how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the…
Think user
OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there…
Where to converse?
On the topic of social media or conversational media and advertising… Slowly but surely the conversation on-line is changing form a one way to two way thought the adaption of social media and blogs. People or the consumer are encouraged to give feedback and start a dialog with their favorite brands. After reading a article…
The Value Exchange
We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from…
Earn the right – the success formula for brands
Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on this…
Tv and the Web. Correction – Web and the TV.
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this – More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went…
A Valuable Blog
Coming back to the subject of companies need to be both smart and humble to open up to their customers. Dare to have an open discussion and let them have a chance to feedback. Now a big brand has joined the race – the ever so closed Wal-Mart. This is big for a such…
What listening can(should) do…
Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the experience/service/product better….