Video is getting old

“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males…

Re-post: Marketing lessons from the US election

From the Seth blog, a lazy re-post of a great summary… read it here or visit the original… don’t matter just make sure to read it… “Stories really matter. More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky…

New media New strategy

If you are right you are right. Thanks to David Armano (Logic+Emotion blog) for this great illustration of how to approach marketing in todays media landscape (via ronnestam.com).

Digital agency in plain Swedish

Linking in celebration of Swedish digital greatness… Digital creative, production and everything in between in nice alphabetical order. If you are looking for the worlds best DA’s to work with, look no further. Enjoy and remember now is the time to use this great talent. 040 24HR Abby Norm Acne Digital AD&D Albert Ken Artopod…

Same Same and not so Different

  The art of storytelling is and has always been the foundation of engaging and effective communication – independent of the way (media). You know,  a great story (idea) always “sells”. Now, in the post “push advertising ” world, technology has changed the landscape and this art is even more critical. Today, connection (emotional, engaging,…

Cannes 08 In Short

  To summarize another year of great communication… here are some favorites of mine form the 08 Cannes Lion show. …and the award goes to – the winners (complete list) TITANIUM LION Title: MILLION Advertiser/Client: NEW YORK CITY DEPARTMENT OF EDUCATION Product/Service: EDUCATIONAL PROGRAM Entrant Company, City: DROGA5, New York Country: USA “Re-brand scholastic achievement…

Erase the Line

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” – Vincent Jansen (from Creative Social Blog on Advertising is dead)

Connecting Branding and SEO

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo. Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind. If you don’t follow…

Understand. Act. in that order

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture…

Monetize and Provide

An interesting post form Tom Hespos (Underscore Marketing) iMedia – on how to provide relevant ads to users of aggregated feed services such as FriendFeed. Now here’s my assessment of the company’s opportunity. FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t…