Nicer to have Advertising

MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new…

Video is getting old

“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males…

How to Invite

Goodby Silverstein and partners in San Francisco is turning 25, so there is time for a celebration. Love this invite featuring Rich Silverstein och Jeff Goodby. No luck for those not working for or clients of GSP, but I heard something about an opera house 😉 . Next time there is a celebration lets work…

Think user

OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there…

Melting

Just bizarre, but funny after all these fluffy easter bunnies and such… Thanks AdHunt for that one.

The Value Exchange

We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from…

Seduced

From the FWA – todays S.O.T.D award goes to Diplomatic Cover. One of the greatest I have seen in a while. Video, music, interaction, design… And their tag line: Feel – Act – Seduce. Wish i thought of that… and yes their work is on par. Big gigantic kudos to them and everyone else that…

EIAA Mediascope 07

Some interesting figures and key findings from Meidascope 2007 release… Who? – Mediascope Europe 2007 – Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives. Some interesting points 169 million people now online across 10 European…