The Social Reach Game

The question on the table is – how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the social internet, collecting and evaluating all this valuable social behavioral data, this country road is quickly turning into a highway for advertisers/publishers/etc. It is all about user behavior, what are you doing and how much are you contributing.
Found this article form AdAge on the subject, well more like pr gig for a new startup, either way some interesting cases in there.
Side note – checking out the Lotame site I noticed something very interesting – their use of video. Video is good and it ads to the conversation, agreed… but when used just because… for example check out the company section and look at the video about user interaction, 22 sec of what? and you have to click to get more info… this is a royal pain. You are there to get a quick overview of the company and get videos that say nada and have to click for more… feel very much like a case of video for the sake of video. A quick text overview and some video that give more insight might would work here, thank you.