Is the bar open

Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this…

The Value Exchange

We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from…

Your reputation on the line – AdSocialization

Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a…