Connecting Branding and SEO

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo. Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind. If you don’t follow…

The Value Exchange

We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from…

Visible through content

As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now – how do one get seen or more accurately read in this jungle of blogs? Yes, yes I…

Are Google’s SEO and quality score strategy the same?

While on the SEO subject I found this… very interesting… and at the end of the day a good thing. Make sure to read and implement. An summary – What Google tells us to do Google preaches one thing: quality experience — for its users and your potential customers. To that end Google has taken…

To Be Seen

What should always be included in an online strategy? SEO/SEM, right. Now, this is defiantly not true for all and probably, truth be told, nor is the online strategy bit. But, cannot stress enough the importance of the search and the need to be appearing near or on top. Everyone who is online will (more…