Connecting Branding and SEO


SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.

Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz team and/or the White Board Friday video series, recommend you do. Good topics and interesting interviews.

The Social Reach Game

The question on the table is – how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the social internet, collecting and evaluating all this valuable social behavioral data, this country road is quickly turning into a highway for advertisers/publishers/etc. It is all about user behavior, what are you doing and how much are you contributing.
Found this article form AdAge on the subject, well more like pr gig for a new startup, either way some interesting cases in there.
Side note – checking out the Lotame site I noticed something very interesting – their use of video. Video is good and it ads to the conversation, agreed… but when used just because… for example check out the company section and look at the video about user interaction, 22 sec of what? and you have to click to get more info… this is a royal pain. You are there to get a quick overview of the company and get videos that say nada and have to click for more… feel very much like a case of video for the sake of video. A quick text overview and some video that give more insight might would work here, thank you.

See you in 4

Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had to round this month of with something. So here we go, some of the interesting things I found and did not blog about, yet that is…

Online Research Drives Offline Sales
”Online consumers are becoming precision shoppers,” says Mr. Grau. “They are availing themselves of the wealth of information resources online to discover and evaluate products, compare them and find where they can be purchased.”

Now look at that…

Hidden Secrets of the Amazon Shopping Cart
Very interesting post by Bryan Eisenberg. See the evolution of one of the best shopping experiences out there…

Crispin Wins Microsoft
Crispin Porter & Bogusky wins a major consumer assignment promoting its Windows products to break later this year. Publicis Groupe’s Fallon was the other finalist in the pitch. Other competitors previously eliminated included incumbent Interpublic Group of Cos.’ McCann Erickson, San Francisco, which remains lead global agency on Microsoft’s account, and WPP Group’s JWT.
Very cool that such a small(ish) agency wins a big pitch like this. Think this will be good for Microsoft, some new fresh and bold ideas. Well its worth around $300 million so some good things will follow.

Bill Gates Links Up With LinkedIn
Well well, wonder if he connect with me 😉 Good PR gig for LinkIn thought. Must confes that I did answer one of Bill’s questions in the answer section. Take a look if you are connected – on page 53 of the 2000+ answers…

Is Web Technology Making Your Life Better?
Now this is worth reading and thinking about…

AIR Goes Live
Two articles from readwriteweb on this new app. This could be big and open to some real cross platform and media executions. Doing some research on this so this topic will come back…
The Best Things About Adobe’s AIR Platform
6 Adobe AIR Apps to Check Out

35 Ways to Stream Your Life
Good summary and ref here…

F&B's Logo

F&B the carpet is out
Well one of my favorite Swedish (Forsman & Bodenfors) agencies are remodeling their web site and have the office carpet out…

Why Google Apps is a Serious Threat to Microsoft Office
This one got me to use the apps and it is worth reading.

ikordo Helps You Organize Meetings…
Very cool service for a seriously time consuming task…

Free! Why $0.00 Is the Future of Business
Just to finish of with some light free reading…

Well that is some of it… now my wife and a cold beer is waiting for me. Se ya in 4.