MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new single Get On Your Boots) where users get an overlay with links to the artist (more info) and “buy at Amazon” button. Over a 24 hour period they got a 1.2% CTR on the ads… which will most likely entise them to move his program forward. Google’s program is somewhat different, where the content owners get the possiblility to post ads on there own videos and others (via ID’s). – via TechCrunch
There we go, a more relevant and somewhat transparent model that actually give value to the consumer and the advertiser. Like LastFM on video, kinda. I think this is definetly a step in the right direction, thinking user and advertiser here – or as YouTube puts it “We’re happy when we can help YouTube users enjoy the content they love, and we’re happy when we can help our partners build their businesses online – but we’re happiest when we can do both.” Potentiall? Ooh ya, this is a product owners wet dream. Just think integration – TV/Print/display ads for XX pointing to interesting stories around product on YouTube, linking to product and buy. Buypassing that boring campaign site but still providing a action to buy… Next, as seen on TV.
(Ok, it seem that when and who’s first when it comes to this is slightly uncear… but in general this should be correct)
After a good lunch with and old friend and a productive meeting I decided to venture into a very dangerous place – HI-FI Klubben – a small Swedish chain of quality audio/video stores. Now being a avid music fan and a hobby musician (guitarist) I am addicted to (need) good speakers and stereo equipment. It helps being a anything high tech junky as well… This place just make you smile, and needless to say I was on the hunt, again. This time for a speaker dock/stereo for my iPhone. Which they had a really nice version of from B&W. Delivery end of March, which is a long wait. And they also happened to have a nice pair of speakers I so desperatly need. Not sure that my girl will appreciate another pair of large speakers in the house but… Either way, this reminds me of something else, this store has one of the best tag lines/selling line I know –
I think this is just brilliant. It is straight to the point, it has attitude, it fits with what they sell and convey with their stores and it hits the target audience sport on. Someone like me for example.
For those so incliend, here is the very reasonable shopping list –
B&W Zeppelin iPod/Phone dock
www.bowers-wilkins.com is also a very excellent site to check out. Full of nice imagery and info.
Talking about good site about this kind of stuff don’t miss – Bang & Olufsen. This is a another visually and functionality brilliant site which let’s you customize your experience. And they have cool products as well.
From the FWA – todays S.O.T.D award goes to Diplomatic Cover. One of the greatest I have seen in a while. Video, music, interaction, design… And their tag line: Feel – Act – Seduce. Wish i thought of that… and yes their work is on par.
Big gigantic kudos to them and everyone else that knows that first impressions and presentation is key.