A quick observation – I am extremely curious by nature, especially when it comes to passions of mine. This has lately proven to be a little bit of a problem… As the story goes “curiosity killed the cat”, in this case, “curiosity blowed the cat’s mind”. Today’s digital landscape has really diversified, there are so…
Tag: Marketing
Earn the right – the success formula for brands
Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on this…
Tv and the Web. Correction – Web and the TV.
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this – More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went…
A Valuable Blog
Coming back to the subject of companies need to be both smart and humble to open up to their customers. Dare to have an open discussion and let them have a chance to feedback. Now a big brand has joined the race – the ever so closed Wal-Mart. This is big for a such…
What listening can(should) do…
Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the experience/service/product better….
Marketing in a recession?
Ok, we might be heading for a slow down of the economy… maybe even a recession… not so severe I would say but anyway… this is good! If you keep your head cold and push online. “As the old saying goes, with each challenge comes opportunity”. First to get cut, as we all know, the…
Your reputation on the line – AdSocialization
Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a…
Placeboing a.k.a marketing
Something interesting form marketing guru Godin The placebo effect is not just for sick people anymore. Why do some ideas have more currency than others? Because we believe they should. When Chris Anderson or Malcolm Gladwell writes about something, it’s a better idea because they wrote about it. Even as your culture of ideas and…
Learning is key…
… isn’t that the truth! Found this blog entry trough Godin’s blog (thanks), proven to be very interesting reading. Now go learn – Before rejecting any model, you must learn it. – Escape from Cubicle Nation Blog – Pamela Slim