A curated Flipboard Magazine on Marketing, Design & Technology

Experimenting with Flipboard and curating content consumed on the interwebs that is worth sharing (at least in my book or in this case magazine) using their Magazine platform. Happy flipn’… A curated collection of inspiring, thought provoking or just great content on the subject of marketing, design and technology via (and sometimes by) Mattias Kindell View my…

A Few on Evolution – focus on Social …

The discussion has been long-lived and still thrive… quite a bit of interesting stories floating around out there in the cloud. Thought I share some I find interesting and start an new series on the evolution of the internet, split into different focus… I’ll start with the social side (media, network etc.). If you have…

360 to 365

Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view: The product is the marketing, the marketing is the product – It is about creating value that real people…

Do Something Worth Talking About

Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make…

Is the bar open

Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this…

Re-post: Marketing lessons from the US election

From the Seth blog, a lazy re-post of a great summary… read it here or visit the original… don’t matter just make sure to read it… “Stories really matter. More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky…

New media New strategy

If you are right you are right. Thanks to David Armano (Logic+Emotion blog) for this great illustration of how to approach marketing in todays media landscape (via ronnestam.com).

Same Same and not so Different

  The art of storytelling is and has always been the foundation of engaging and effective communication – independent of the way (media). You know,  a great story (idea) always “sells”. Now, in the post “push advertising ” world, technology has changed the landscape and this art is even more critical. Today, connection (emotional, engaging,…

Understand. Act. in that order

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture…

Monetize and Provide

An interesting post form Tom Hespos (Underscore Marketing) iMedia – on how to provide relevant ads to users of aggregated feed services such as FriendFeed. Now here’s my assessment of the company’s opportunity. FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t…