March 7, 2008 by Mattias Old No. 7 Design, Interactive, Online Brands, experiences, Jack Daniel's, Old No. 7 Brand, Online Leave a comment Moody, impactful and southern describe this beautifully crafted site form Old No. 7 – Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.