Why is the answer

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears

Simon Sinek talks at TEDx about success, the why, how the brain translate, the law of diffusion of innovation, those who lead, and selfish inspiration. Got nothing here, just have to agree to all… Are you a leader of innovation?

TED on Objects That Tell Stories


Found on TED, a worth while video to watch – Yves Behar, Designer – speaks on Objects That Tell Stories. The approach is spot on and translate to any design or communication. Very inspiering design and thought. Check out fuseproject site as well…
A quote from the profile page summarize this quite well:

“[Behar] has the ability to strip something down to its basic functional logic and then apply a set of emotional and aesthetic considerations to create something unique. It’s an art.”Chris Hacker, chief design officer at Johnson & Johnson