100 days later Service is still king

spinn

Arguably there should not be 100 between posts, but sometimes life and job get in the way… Well it is a nice even number of days to start again on though…  Just read a brilliant post – Content is a Service Business (Andrew Savikas on toc) – where I believe Andrew explains the challenges of content in a digital freemium world perfectly. Some great thoughts around the music/publishing/aggregation industries in there as well as links to some inspiring people. And, while on the subject of free, if you haven’t picked up a copy of FREE from Chris Anderson, do. Some interesting reading/listening about the history and future of the free business model.

This is not new to digital content. Why would the price of admission to see a given year’s Razzie Award winner be equivalent to the price of admission to see the year’s Best Picture? Because the price of admission is not for the content. It’s for the privilege of seeing it early, and doing so on a big screen in a social environment — movie patrons pay for the service provided by the theater, not for the movies themselves (here’s a counterpoint on movie pricing). That’s the point that Reznor and Kelly are making: think long and hard about what your customers want, and provide the service of giving that to them.

Earn the right – the success formula for brands

Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on this I found the following statement –

“the most powerful brands are the ones that earn the right to a transaction” (full article here)

If there ever was truth, this is it. I am working on a piece on the subject so will come back to this. Wanted to share this brilliant phrase. Thanks to the gurus for their genius.

See you in 4

Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had to round this month of with something. So here we go, some of the interesting things I found and did not blog about, yet that is…

Online Research Drives Offline Sales
”Online consumers are becoming precision shoppers,” says Mr. Grau. “They are availing themselves of the wealth of information resources online to discover and evaluate products, compare them and find where they can be purchased.”

Now look at that…

Hidden Secrets of the Amazon Shopping Cart
Very interesting post by Bryan Eisenberg. See the evolution of one of the best shopping experiences out there…

Crispin Wins Microsoft
Crispin Porter & Bogusky wins a major consumer assignment promoting its Windows products to break later this year. Publicis Groupe’s Fallon was the other finalist in the pitch. Other competitors previously eliminated included incumbent Interpublic Group of Cos.’ McCann Erickson, San Francisco, which remains lead global agency on Microsoft’s account, and WPP Group’s JWT.
Very cool that such a small(ish) agency wins a big pitch like this. Think this will be good for Microsoft, some new fresh and bold ideas. Well its worth around $300 million so some good things will follow.

Bill Gates Links Up With LinkedIn
Well well, wonder if he connect with me 😉 Good PR gig for LinkIn thought. Must confes that I did answer one of Bill’s questions in the answer section. Take a look if you are connected – on page 53 of the 2000+ answers…

Is Web Technology Making Your Life Better?
Now this is worth reading and thinking about…

AIR Goes Live
Two articles from readwriteweb on this new app. This could be big and open to some real cross platform and media executions. Doing some research on this so this topic will come back…
The Best Things About Adobe’s AIR Platform
6 Adobe AIR Apps to Check Out

35 Ways to Stream Your Life
Good summary and ref here…

F&B's Logo

F&B the carpet is out
Well one of my favorite Swedish (Forsman & Bodenfors) agencies are remodeling their web site and have the office carpet out…

Why Google Apps is a Serious Threat to Microsoft Office
This one got me to use the apps and it is worth reading.

ikordo Helps You Organize Meetings…
Very cool service for a seriously time consuming task…

Free! Why $0.00 Is the Future of Business
Just to finish of with some light free reading…

Well that is some of it… now my wife and a cold beer is waiting for me. Se ya in 4.