100 days later Service is still king


Arguably there should not be 100 between posts, but sometimes life and job get in the way… Well it is a nice even number of days to start again on though…  Just read a brilliant post – Content is a Service Business (Andrew Savikas on toc) – where I believe Andrew explains the challenges of content in a digital freemium world perfectly. Some great thoughts around the music/publishing/aggregation industries in there as well as links to some inspiring people. And, while on the subject of free, if you haven’t picked up a copy of FREE from Chris Anderson, do. Some interesting reading/listening about the history and future of the free business model.

This is not new to digital content. Why would the price of admission to see a given year’s Razzie Award winner be equivalent to the price of admission to see the year’s Best Picture? Because the price of admission is not for the content. It’s for the privilege of seeing it early, and doing so on a big screen in a social environment — movie patrons pay for the service provided by the theater, not for the movies themselves (here’s a counterpoint on movie pricing). That’s the point that Reznor and Kelly are making: think long and hard about what your customers want, and provide the service of giving that to them.

Visible through content

Cutting through the clutter

As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now – how do one get seen or more accurately read in this jungle of blogs? Yes, yes I know but still… Well, from experience and based on some quick research on the subject the answer is, not surprisingly, great content! Quality(key) ,timely and sympathetic content will do the trick. Well, this is 90% true, one also need to consider the standard stuff – SEO, design, networking, references and linking to strengthen ranking (or cred). And yes, this applies to all – go figure – no matter if you are selling a product, providing a service or just blogging away… to be heard one need content that interest and engages the intended audience… True more than ever now that we head down the social rout, where everyone contributes and shares, only the one with great content will be heard.

I found some great article on this at SEOmoz.org and also some great videos.

And this:
Whiteboard Friday – Blogging Community Outreach And from the Seth corner this:
How to get traffic for your blog

And this:
Beware the CEO blog

Can go on and on here… just remember great content is not great by it self it needs to be worked on. Now combine this with video and we got gold… (notice the effect with on the articles above?) will follow up on this soon…