A great click

Stop the presses, I clicked on one. A banner that is. Great example of advertising that actually is relevant and give value. And a great example of a landing page after click that actually continues the experience (this is unusual). Hat of to Swedbank and agency x (anybody know who made this?). (Yes, definatly considering…

GCN – one more channel that works?

Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content…

Nicer to have Advertising

MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new…

Do Something Worth Talking About

Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make…

Insure this…

Found this in among my drafts, worth posting even if created 080415… Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch…

…and it continues to be brilliant

The Apple vs. PC saga continues. Once again a great spot or in this case a great banner. A perfect reference to how to continue a great story in a different format and use its benefits. Thanks to BannerBlog for this one.

Social and media

After contemplating on the use of a very popular social network for “my” new company and trying to find an ROI friendly and or a search friendly (I am the recruitment business…) and or a communication friendly angel, I found these two posts on the subject of the social media term. The biggest problem I…

Same Same and not so Different

  The art of storytelling is and has always been the foundation of engaging and effective communication – independent of the way (media). You know,  a great story (idea) always “sells”. Now, in the post “push advertising ” world, technology has changed the landscape and this art is even more critical. Today, connection (emotional, engaging,…

Sense Coke Zero 可口可樂

Seriously awesome creativity with a splash of distaste… I am loving the sombrero… Check out my YouTube Channel for the other 2… found via Creativity Online And some related street action…

Erase the Line

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” – Vincent Jansen (from Creative Social Blog on Advertising is dead)