A great click

Stop the presses, I clicked on one. A banner that is. Great example of advertising that actually is relevant and give value. And a great example of a landing page after click that actually continues the experience (this is unusual). Hat of to Swedbank and agency x (anybody know who made this?). (Yes, definatly considering…

GCN – one more channel that works?

Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content…

Po.P shop

Well, here we go, after 71 days of not blogging why not start with a clean sopping experience form a kids store. Polarn o. Pyret a Swedish quality kids brand just (recently I believe) launched a web shop. After looking around for some short for my son I realized, Po.P got e-commerce. A clean and…

Nicer to have Advertising

MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new…

That extra effort

Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring  brand. Give your “customer” something to talk about – a.k.a give them more that they expect….

Do Something Worth Talking About

Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make…

Agency A-List

The verdict is in… Ad Age’s Agency A-List, the best marketing shops in 2008… and the winner is Crispin, Porter & Bogusky… Runners up are: 2.TBWA/Chiat/Day | 3. Goodby, Silverstein & Partners | 4. R/GA | 5. Tribal DDB | 6. Mindshare | 7. Martin Agency | 8. Vidal Partnership | 9. Rapp | 10….