An interesting post form Tom Hespos (Underscore Marketing) iMedia – on how to provide relevant ads to users of aggregated feed services such as FriendFeed. Now here’s my assessment of the company’s opportunity. FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t…
Category: Online
Leveraging Curiosity
A quick observation – I am extremely curious by nature, especially when it comes to passions of mine. This has lately proven to be a little bit of a problem… As the story goes “curiosity killed the cat”, in this case, “curiosity blowed the cat’s mind”. Today’s digital landscape has really diversified, there are so…
Think user
OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there…
The Value Exchange
We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from…
The Semantic Web Emerging
The semantic web is finally emerging out of the shadows of the nerds. Yahoo has just made the move to start indexing Semantic Web and Microformats markup from around the web and will use the information to improve search results and make them more structured. Excellent, this is a god start and will defiantly push…
The best tool ever is back in digital drag
The good old white board. The ultimate idea generating conversations tool, period. Doesn’t it feel like every time one use this tool in a meeting productivity rockets? I wonder if there is stat on this? Anyway I am from the creative side of the industry and it is a must have. A recent problems has…
Earn the right – the success formula for brands
Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on this…
Old No. 7
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 – Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.
Seduced
From the FWA – todays S.O.T.D award goes to Diplomatic Cover. One of the greatest I have seen in a while. Video, music, interaction, design… And their tag line: Feel – Act – Seduce. Wish i thought of that… and yes their work is on par. Big gigantic kudos to them and everyone else that…
Tv and the Web. Correction – Web and the TV.
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this – More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went…