Visible through content

As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now – how do one get seen or more accurately read in this jungle of blogs? Yes, yes I…

Marketing in a recession?

Ok, we might be heading for a slow down of the economy… maybe even a recession… not so severe I would say but anyway… this is good! If you keep your head cold and push online. “As the old saying goes, with each challenge comes opportunity”. First to get cut, as we all know, the…

Your reputation on the line – AdSocialization

Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a…

Placeboing a.k.a marketing

Something interesting form marketing guru Godin The placebo effect is not just for sick people anymore. Why do some ideas have more currency than others? Because we believe they should. When Chris Anderson or Malcolm Gladwell writes about something, it’s a better idea because they wrote about it. Even as your culture of ideas and…

The Slow Down

So true, so true… from the marketing guru Godin –Soggy New organizations and new projects are so crisp. Things happen with alacrity. Decisions get made. Stuff gets done. Then, over time, things get soggy. They slow down. Decisions aren’t so black and white any more. Why? Here are some things that happen: 1. Every initiative,…

Learning is key…

… isn’t that the truth!  Found this blog entry trough Godin’s blog (thanks), proven to be very interesting reading. Now go learn –  Before rejecting any model, you must learn it.  – Escape from Cubicle Nation Blog – Pamela Slim