A curated Flipboard Magazine on Marketing, Design & Technology

Experimenting with Flipboard and curating content consumed on the interwebs that is worth sharing (at least in my book or in this case magazine) using their Magazine platform. Happy flipn’… A curated collection of inspiring, thought provoking or just great content on the subject of marketing, design and technology via (and sometimes by) Mattias Kindell View my…

A Few on Evolution – focus on Social …

The discussion has been long-lived and still thrive… quite a bit of interesting stories floating around out there in the cloud. Thought I share some I find interesting and start an new series on the evolution of the internet, split into different focus… I’ll start with the social side (media, network etc.). If you have…

360 to 365

Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view: The product is the marketing, the marketing is the product – It is about creating value that real people…

Po.P shop

Well, here we go, after 71 days of not blogging why not start with a clean sopping experience form a kids store. Polarn o. Pyret a Swedish quality kids brand just (recently I believe) launched a web shop. After looking around for some short for my son I realized, Po.P got e-commerce. A clean and…

That extra effort

Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring  brand. Give your “customer” something to talk about – a.k.a give them more that they expect….

Do Something Worth Talking About

Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make…

Obama on CNN RSVP Facebook

Just RSVP:d to Barack Obama Inauguration on January the 20th via Facebook along with 500 000+ confirmed guests. This historic event will be streamed live at CNN.com Live. Another brilliant move on the part of Obama “marketing”, Facebook (use of Facebook Connect) and CNN. See you all there… Btw. check out the +54K comments, sorry,…

Insure this…

Found this in among my drafts, worth posting even if created 080415… Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch…

KCIA

We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but…

Is the bar open

Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this…