Agency A-List

Illustrator Robin Eleys rendering of the leaders of the A-List agencies

Illustrator Robin Eley's rendering of the leaders of the A-List agencies

The verdict is in… Ad Age’s Agency A-List, the best marketing shops in 2008… and the winner is Crispin, Porter & Bogusky… Runners up are: 2.TBWA/Chiat/Day | 3. Goodby, Silverstein & Partners | 4. R/GA | 5. Tribal DDB | 6. Mindshare | 7. Martin Agency | 8. Vidal Partnership | 9. Rapp | 10. Deutsch and 10 shops that you should be keeping an eye on in 2009. Whatever your thoughts on this is, it is defiantly an interesting read.

Obama on CNN RSVP Facebook

Just RSVP:d to Barack Obama Inauguration on January the 20th via Facebook along with 500 000+ confirmed guests. This historic event will be streamed live at CNN.com Live. Another brilliant move on the part of Obama “marketing”, Facebook (use of Facebook Connect) and CNN.
See you all there…

Btw. check out the +54K comments, sorry, wall posts, they are both very entertaining and very scary…
– thanks to Johan for the heads up.

, , , , , , , ,

Insure this…

created @ Allstate garage

Found this in among my drafts, worth posting even if created 080415…

Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch Garage TV (kinda stupid but im not a biker?), build a sweet ride like above or watch Indian Larry team do the there stuff… o and find an agent or get a quote.

Video is getting old

“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males may be approaching a ceiling today, whereas the other demographic groups are driving the audience growth here. The implication for those in the video entertainment industry is that online video – as a medium – appears to be tapping into later stage adopter segments that were perhaps reticent to embrace it even just a year ago.”

The data not only illustrate the massive audience that online video services are attracting today, but also underscore the shifting media landscape today for many video entertainment consumers. Wright concludes, “Television networks, movie studios and other video entertainment entities will need to recognize the growing demand among all consumers for digital distribution. Streaming video is no longer something just teens and twenty-something’s are enjoying, but rather it has become a fixture in mainstream America’s daily routines.”

There you go, a major shift in behavior and channel but don’t forget it is still TV. Now we just need to adapt the TV part to fit the channel and use the benefits of this great medium. Think interactive and personal engagement.

Methodology – Data were sourced from the June 2008 Prevalence wave of fieldwork as part of Ipsos MediaCT’s MOTION
study, which was conducted via computer-assisted telephone interviews
among a representative U.S. sample of consumers aged 12 years and
older. To learn more about MOTION, a quarterly syndicated tracking programming researching the U.S. online video market, please visit: http://www.ipsosinsight.com/knowledge/techcomm/products/motion.aspx.

3 out of Top 10

On the topic of Swedish digital agency’s… in an article form Creativity-Online on “Production Company Report: Top Interactive Production Companies” Sweden again shines with 3 out of 10.

The Barbarian Group / Bascule / 1. B-Reel / Big Spaceship / Grow Interactive / 2. North Kingdom / Odopod / 3. Perfect Fools / Projector, Inc. / unit9

“That’s a testament to the fact that production, especially in the digital world, is not just about execution. The players here not only make ideas happen—they come up with a whole lot of them too—the sorts that demand not just a background in storytelling, but roots in strategy, media, and, perhaps most important, technology. Whatever they are, we decided it’s about time we gave them props. Say hello to the production and idea muscle behind some of the most thrilling digital experiences of the year.”

Digital agency in plain Swedish

Swedish flag

Linking in celebration of Swedish digital greatness…
Digital creative, production and everything in between in nice alphabetical order. If you are looking for the worlds best DA’s to work with, look no further. Enjoy and remember now is the time to use this great talent.

040 24HR Abby Norm Acne Digital AD&D Albert Ken Artopod Åkestam Holst B-Reel Bazooka Ben Trovato Birth Britny Bronson Cloud Nine Creuna Daddy Daddy ID Dallas STHLM Daytona DDB Deasign Deodorant Digital Venues Doberman Dotone Dragnet Dragster Dread Dropit Ehrenstråhle BBDO Familjen Farfar Fatslice Fi Foreign R.I.P, but check out the founders solo gig at Ronnestam.com Forsman & Bodenfors Fröjd From Stockholm With Love Futurniture Garbergs Gimlet Gomo GOSS Great Works Grey Happiness Hilanders Digital Holy Diver (AC/DC rocks… btw check out the new album acdc.com) Houdini Hutnu! Illianced ILP Intellecta InUse Isotop It’s Showtime Joy KAN King Klirr Proximity Kodamera Kokokaka LBi Le Bureau Lifelike Locomotiv Lonely Duck Lowe Brindfors Man Machine MGTRN Milk Mobiento Mogul MRM Starsky Music Bay Nansen NetRelations Noisy Cricket North Kingdom Norweb Oakwood Creative Oktavilla Ottenray Ottoboni Group Peacock Perfect Fools Pong Pool Projector Proportio Rebenga Saatchi & Saatchi Söderhavet Smedby Digital Sphinxly Starring Sticky Beat Stockholm Interactive Stopp Storåkers McCann Suddenly Swiff Tackolov Tewonder Thomson Tre Amigos Way2IT Webbkraft Winston X-Com

If someone feels left out, please let me know… (ok, so some might be borderline digital but you know we all want to be;).

Like an idiot I forgott to include where I picked up this list, cudos Webbsverige.

Monetize and Provide

An interesting post form Tom Hespos (Underscore Marketing) iMedia – on how to provide relevant ads to users of aggregated feed services such as FriendFeed.

Now here’s my assessment of the company’s opportunity.

FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the place for demographically targeted brand advertising, or for FreeCreditReport.com to whack prospects over the head with direct response ads.

It would, however, be a good place for ads targeted by interest. Perhaps when someone reads that a friend posted a link to a product, or commented on a story about said product, or otherwise interacted with it, there would be an opportunity for a targeted online ad, once FriendFeed observed an interest in it.

For instance, if Jim Meskauskas twittered a link to a blurb about the new season of “Battlestar Galactica,” and I followed that link, I might start seeing ads for tune-in in my feed. In this way, targeted advertising would not only be able to inform, but it also could amplify viral effects, and we could avoid much of the criticism of online ads by steering clear of the shotgun approach. 

I see an interesting ad play here, provided it’s managed such that the ads are kept relevant.

Agree in general – a good way of delivering ads here is to react on behavior and provide relevant ads/links. I would find it very annoying though to find ads floating around my feeds, even if relevant. These services are meant to be an overview of what is going on in your social sphere, clutter free… not filled with relevant ads…
Now, there is a big opportunity here – a endless sea of user behavioral data, both social and private – which can’t be ignored and must make money at some point (sorry to say, but that is the reality).  In my opinion, we now have a chance to do something more and move along relevant ad serving.
A thought: we have the data and can attach this to some sort of promotion or brand, the questions is then how? Without being intrusive and add to the clutter. Thinking of in post linking – once an interests is identified one get links (ad served) added to relevant key words in the post and / or at the bottom, this is for both own and friends posts. As in the example above,  Battlestar Galactica and a new season, when a key word relating to BG in your next posts appears, they are now linked to the new season site. You might also find links at the bottom of the post that links to complete previous season available for download on… or DVD. Should also add an link preview to this, you know rollover bubble of info on link (nice place for graphic as well). This I feel would eliminate the ads floating around (- clutter) and give relevant links to the specific interesting content right where you read… Thoughts? 

The best tool ever is back in digital drag

Twiddla Logo

The good old white board. The ultimate idea generating conversations tool, period. Doesn’t it feel like every time one use this tool in a meeting productivity rockets? I wonder if there is stat on this? Anyway I am from the creative side of the industry and it is a must have. A recent problems has been the video/tel conference with no smooth way of getting everyone involved on one board/screen. But finally we have an solution. Welcome Twiddla! Check it out, use it. Features include Kick Ass and Doesn’t Cost a Thing.

Twiddle this page!