Why is the answer

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears

Simon Sinek talks at TEDx about success, the why, how the brain translate, the law of diffusion of innovation, those who lead, and selfish inspiration. Got nothing here, just have to agree to all… Are you a leader of innovation?

Work, read, interact, play and most importantly create with your fingers

Apple iPad

Welcome iPad!

If you missed the hype by the brand with the ability to milk every rumor out of the worlds tech community, aka Apple, here is the link to the next step in mobile computing / interaction – Apple iPad. (warning: a lot of unbelievably, incredible, exciting, absolutely the best in there;) Got to love innovation!

I am gonna go and drool over this shiny new gadget a little more, lets discuss more later…

(A more sober view form Harvard Business Review worth reading after the drooling found here.)

KCIA

We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but when it comes to execution and communication, there lies the the tricky part. Read this great post form FutureLab on “10 Tips for 360° Marketing – Metallica vs Yael Naim: Steamroller vs Word of Mouth“. This one touches on big budget vs word of mouth (well in this case aided by a strong brad) and the importance of an integrated approach (360°). This got me thinking, how do you go about this on a fundamental level, came up with KCIA – Integrated Communication Model, see illustration below.

Creative Commons License
Quite simple – knowing who {Knowledge} you are you talking to makes it possible to understand what {Concept} to say and where {Integrated Strategy} to say it so it gets heard. Once they hear, you must listen and evolve {Adapt} the message accordingly to stay “listed to”. There we go, a clear and simple way to communicate in today’s multi-channel environment ;). Well, it make scene in my head, thought? comments? please share.

TED on Objects That Tell Stories


Found on TED, a worth while video to watch – Yves Behar, Designer – speaks on Objects That Tell Stories. The approach is spot on and translate to any design or communication. Very inspiering design and thought. Check out fuseproject site as well…
A quote from the profile page summarize this quite well:

“[Behar] has the ability to strip something down to its basic functional logic and then apply a set of emotional and aesthetic considerations to create something unique. It’s an art.”Chris Hacker, chief design officer at Johnson & Johnson