Making them believe is the answer and it all start with WHY

  If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears   Simon Sinek talks at TEDx about success, the why, how the brain translate, the law of diffusion of innovation,…

Let’s get over Social Media and go back to the internet

We had web 2.0, we now have Social Media. What happened to the internet / the web? Both of the mentioned are evolution of the internet, as a technology and as a communication channel. Think Hugh (Gapingvoid) make a good point. the main point of the internet is to remove “barriers to socializing”. Everything else…

A Nice Conversation

This morning I spent two hours on the subject of IR (Investor Relation) and how it is impacted by the social shift online  (a breakfast seminar by Intellecta Corporate och SpareBank 1 Gruppen). IR is a new angel for me so I decided to check out what some experts had to say. Must say that…

100 days later Service is still king

Arguably there should not be 100 between posts, but sometimes life and job get in the way… Well it is a nice even number of days to start again on though…  Just read a brilliant post – Content is a Service Business (Andrew Savikas on toc) – where I believe Andrew explains the challenges of…

That extra effort

Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring  brand. Give your “customer” something to talk about – a.k.a give them more that they expect….

Do Something Worth Talking About

Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make…

Leveraging Curiosity

A quick observation – I am extremely curious by nature, especially when it comes to passions of mine. This has lately proven to be a little bit of a problem… As the story goes “curiosity killed the cat”, in this case, “curiosity blowed the cat’s mind”. Today’s digital landscape has really diversified, there are so…