Making them believe is the answer and it all start with WHY

  If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears   Simon Sinek talks at TEDx about success, the why, how the brain translate, the law of diffusion of innovation,…

It’s beautiful, but do we really need another one?

A very nice interface, some nice integration of features, got games, got music, got movies… Sounds kinda main stream now a days, right. Question is, do we really need another closed platform and content property? Is this driving innovation or just making islands out of it? I would spontaneously say no, lets go open and…

360 to 365

Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view: The product is the marketing, the marketing is the product – It is about creating value that real people…